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May 23, 2015
buyer persona

The importance of Buyer Personas

Before you start your next marketing campaign, ask yourself: “Who exactly are the people I am trying to reach and what are their characteristics?” By trying […]
December 11, 2014
do not do

Simple “Do’s and Don’ts” for Conversion Rate Optimisation (CRO)

Do Focus on your bottom line – this is why we do everything in Digital Marketing, right?! We want to impact positively on our bottom line. […]
November 2, 2014
traditional marketing

4 Ways Social Media has altered traditional marketing forever

Social Media has empowered consumers through enhanced choice, online Rating & Review websites (like TripAdvisor.com) and providing the consumer with a greater ability to engage fellow […]

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