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June 29, 2015
seo mistakes

5 Common Mistakes that SMEs make in Social Media Marketing

For small and medium sized enterprises, particularly those in retail markets (aka B2C), there is a common misconception that they should be able to acquire hordes […]
May 23, 2015
buyer persona

The importance of Buyer Personas

Before you start your next marketing campaign, ask yourself: “Who exactly are the people I am trying to reach and what are their characteristics?” By trying […]
December 11, 2014
do not do

Simple “Do’s and Don’ts” for Conversion Rate Optimisation (CRO)

Do Focus on your bottom line – this is why we do everything in Digital Marketing, right?! We want to impact positively on our bottom line. […]

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