Simple “Do’s and Don’ts” for Conversion Rate Optimisation (CRO)
Do Focus on your bottom line – this is why we do everything in Digital Marketing, right?! We want to impact positively on our bottom line. There may be competing goals as we work through our day but we should be constantly asking “how will this impact revenue?” Have a good Content Management System (CMS) […]
4 Ways Social Media has altered traditional marketing forever
Social Media has empowered consumers through enhanced choice, online Rating & Review websites (like TripAdvisor.com) and providing the consumer with a greater ability to engage fellow consumers and businesses. However as a recent survey showed, 55% of Irish SME’s view their Social Media as performance as “average or poor”. Therefore, businesses who recognise this changing […]
Conversation Rate Optimization (CRO) and How It Contributes to Mobile App User Engagement
What is CRO and why does a company needs to focus on it? Conversion is making your visitors perform an action which you want them to perform. Depending upon your purpose, the action can be anything, an online purchase, subscription, user enrollment, a download or just spending more time in your app. Monitoring the conversion […]
Scared of Google Penalties? Try These 3 Non-Link Building Tips
We encounter several small business owners that come to us looking for help after Google has penalized their sites because of low quality and spammy SEO services. So many business owners simply hire the first company that they come in contact with or they opt for the lowest priced service assuming that all search engine […]
How to set Goals for your Marketing Campaign
If you have dipped your toe into Marketing at any stage in your life there are certain phrases and acronyms that you will have come across. The three M’s, the four P’s as well as SWOTs and PESTEL’s. If you have set goals in anything you do (Marketing or otherwise) then you should have come across […]
Convert your web traffic like the experts
Recent studies in the US have shown the average conversion rate of visitor to goal is generally accepted to be about 2.3% depending on industry. However, converting at 2-3 times that is possible if certain tactics are employed.
Blogging For Business – Tips For Compelling Content
The benefits of maintaining an engaging business blog are many and there is no doubt that a businesses without a blog risks missing out on great lead generation opportunities and brand building.
4 Simple Tips to Boost your SEO
Search Engine Optimisation or SEO, works by using algorithms and techniques to develop noticeable improvements for your users experience and your performance in organic search results. In a nutshell, SEO helps search engines find and rank your website over all other sites in response to a users search within a search engine. The process to […]
5 Tips when using LinkedIn for Business
When LinkedIn hosted a meeting recently with small businesses in the U.S., it was with a view to gaining a better understanding as to how those businesses are managing to successfully utilise the social media platform to grow their brands. We reproduce below, five of the key highlights from this meeting which deliver some excellent […]