How to build trust with Google and rank well for your Key Words
Our friends at Social Media Week have written a nice article about the way in which you build trust with Google and they highlight all of the things you need to do, both on your own website and off-site. Here is a link to the article: If you’re too busy to read it, here are […]
Don’t try to improve your Search ranking by conning Google
We all want to appear in one of those coveted first three places in Google when someone searches for that key word relating to what we sell. Pound for Pound it’s the best source of traffic you can get because anything you can get for free is good value! But there are rules to be […]
10 Great Headlines that Drive Website Traffic and Attract Readers
This article should really be called ’11 Great Articles …” because if you’re reading this then the headline of this article needs to be added to the 10 other headlines below. Credit for this article goes to Jeff Bullas and you can read his full article here. If, like most people, you don’t have the […]
3 Ways to Increase your Conversion Rates using Social Media
All marketers are looking to increase their conversion rates. By ‘conversation rates’, we mean converting someone from being a prospect into a lead or from being a lead into a sale. This is extremely important because you’ve done the hard part of identifying and engaging with the prospect or lead, so you don’t want to […]
10 Ways To Boost Your Reach On A Budget
Let’s face it – we are all looking to promote our products amongst as wide an audience as possible. But we don’t all have the marketing budgets of Budweiser or McDonalds. So what are the ways in which a company, particularly a start-up, can increase its exposure on a limited budget? In this nice article […]
9 Search Engine Optimisation secrets that will improve your Search Rank
As everyone knows, if your website appears in the top 3 places in Google when people conduct a ‘search’ using specific key words you are likely to get lots of free traffic to your website. But what is the secret to appearing in one of those coveted top 3 places in Google? Credit for the […]
5 Common Mistakes that SMEs make in Social Media Marketing
For small and medium sized enterprises, particularly those in retail markets (aka B2C), there is a common misconception that they should be able to acquire hordes of new clients from social media marketing for little or no investment. It is a constant source of frustration for these SMEs that marketing of this nature is not […]
The importance of Buyer Personas
Before you start your next marketing campaign, ask yourself: “Who exactly are the people I am trying to reach and what are their characteristics?” By trying to reach too diverse an audience you will end up reaching no-one, so a little time spent identifying you’re the type of clients you want will pay dividends in […]
How to Increase Your Conversion Rate With Social Media
Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social. In this article you’ll discover […]