Aspire Digital

Ireland’s Digital IQ below Global Average

According to PWC, Irish company’s cautious approach to investment in digital is hampering potential for “rapid revenue and profit growth”. This week PricewaterhouseCoopers produced their annual Digital IQ survey. This study of more than 2,000 executives across 51 countries examines how well companies understand the value of technology and use it in their business. Now […]

What are Keywords and why are they so important for online marketing?

What do you do when you are searching for something online?  You type a word (or a few words) into the Google search box.  Based on the words you enter, Google will present you with what it believes are the most relevant Results or ‘links’ to website pages that address your needs. The website pages […]