In an increasingly digital age, it is becoming of paramount importance for businesses to market themselves through social media. But what are the key elements of a successful social media strategy?
1. Understand how your customers use social media.
In order to get the most out of your business’s use of social media, get to know how your target market behaves. Think about what platforms they choose to use and why. Use that knowledge to be where your customers expect you to be.
2. Make sure your content is focussed.
Posting untargeted content is unlikely to help you towards your ultimate goal. Are you trying to draw attention to a new product launch, market your services or increase traffic? Whatever your goal create meaningful and useful content to help you reach it.
3. Don’t limit your social media channels.
A good social media strategy will involve as many relevant social media tools as possible. That way, you will be able to maximise your reach and benefit from the ability to share different types of content.
4. Stick to your brand.
Across different social media channels, use the same logos, colour schemes, fonts and graphics. This will improve your brand identity and make you easily recognisable.
5. Vary your content.
Be sure to make use of a variety of forms of content. Don’t just stick to text posting. The most effective social media strategies will use infographics, videos, images and links to engage with their customers.
6. Be engaging.
Interact with your followers. When followers comment on your posts or ask questions, the best way to make the most of this is to respond to them. It is important to remember to maintain consistency in this and stick with the same tone throughout all of your interactions.
7. The 70-30 rule.
Make sure that the bulk of your content is engaging. The 70-30 rule is the strategy that 70% of a business’s social media content is engaging and 30% is promotional. The engaging content draws in followers and means they’re far more likely to be accepting of your promotional content.
8. Use Google Analytics.
Google Analytics is a gold mine of useful marketing information. Regularly checking up on this will show you what content is most popular with your followers and which is least popular. This can help you make your strategy more targeted.
9. Keep an eye on the latest trends.
Following the latest social media trends is a great way of finding potential marketing opportunities. Getting on board with trends important to your target market will help to make your business known to new customers.
10. Keep it current.
Gather information from your Google Analytics and use it to cut loose the weak parts of your social media strategy. Think how you can use your most popular content to make the biggest impact and evolve your strategy.
Following these ten steps will ensure that your social media strategy is relevant, engaging and eye-catching.