Let’s be honest; Ads are an interruption. In fact, they always have been. Advertising officials have attempted their best to shroud that fact by making advertisements interesting, amusing, and periodically even downright controversial. But people are gradually becoming smart.
With display ads revenues contracting, marketers are constantly looking for alternatives. Well, native advertising could just be it. The essential rationality of native advertising rotates around making ads seem less like ads.
Envision you’re skimming through a news website when you come to a story that catches your eye. It highlights a particular item – suppose, a designer shoe – and the article says that a celebrity wore that match of shoes to the Grammy. You find yourself intrigued, and the photos of the shoe is great. You’re satisfied with the article and reminded that it’s been a while since you got yourself a pair of designer shoes. There you have it – You have just effectively engaged with native advertising.
Therefore, what precisely is native advertising?
Native ads coordinate the form and capacity of the platform on which they are hosted. Native ads are part of the content (or, as some would say, are disguised as the content).
Why Use Native Advertising?
Over the previous few years, endless publishers and marketers have failed horrendously and chosen to incorporate native advertising into their web marketing strategy. A study from CMO.com uncovered that “Thirty-two percent of CMOs say they have purchased or are planning to purchase native video advertising in the next six months.”
Also, “Nearly seventy-five percent of surveyed U.S. publishers said that they already offer native advertising on their site, and another 17 percent said they were considering offering it this year. Just 10 percent didn’t have any native ad plans.”
And “U.S. native ad spending on social sites will reach $2.36 billion. By 2017, social native ad spending will climb to $4.57 billion, and its offer of social spending will creep up a few percentage points to 41.7 percent.”
These data can be attributed to the obvious advantages of native advertising. Below are few reasons why you ought to reconsider adding native ads to your campaigns:
• Effective in attracting customers. Since native ads differ from traditional ads, they perform better in connecting with the targets.
• Native ads can be shared across various platforms since they take the form of valuable and decisive content.
• They construct relationships through encouraging communications between a brand and its target consumers. Businesses who associate their native ads with the media outlets and its targets have enhanced options of having their content shared.
What are some Native Advertising Best Practices?
When used effectively, native ads can help you reel in more transformations for your ad campaigns. Below are tips when purchasing display ads:
• Go for a 0.50% or higher CTR. Your CTR dictates the click prices. The greater your CTR, the lower your CPC.
• Remember that unlike Facebook, the image in your native ads matters. Just make certain it’s significant with bold colours.
• Instead of pausing your ads lessen your maximum CPC or everyday budget. Pausing hauls your ad out of the SEO algorithms.
• Create a new campaign for every interest you target, else you won’t know which interest is performing well.
• Continuously test different ads in every campaign.
What are some Platforms for Native Advertising?
These days, there are a handful of native ad networks available that can help brands contact a more extensive crowd by distributing content in places where people consume information on the internet. Some great platforms to create a campaign include; Revcontent, Outbrain, Taboola, Gravity, Nativo, and TripleLift.
As depicted above, native ads mean they are native to the platform. When you use Facebook ads or Twitter ads for native advertising, you ought to make them look and feel just like regular posts on the platform.