What You Need To Know About The AMP Project
Let’s be honest, if the mobile site you’ve clicked on takes too long to load, you’re more likely to click off the site completely. Unfortunately, 75% of websites take 10 or more seconds to load, which makes it more likely for users to abandon those slow sites. Other factors that increase abandonment of a site are unresponsive pages and obstructive ads. Publishers that prioritize monetization over user experience prevent users from fulfilling the task they came on the site to complete, which increases the bounce rate. Monetization does not need to be sacrificed to achieve a good user experience and AMP shows you that.
What is AMP?
AMP is an open-source library that allows publishers to create web pages that have an excellent user experience, a compelling design and load instantly. With AMP you don’t have to choose either monetization or a good user experience- instead you can achieve both. Having a better user experience allows for users to complete tasks on your website without a hitch. AMP is supported by a variety of consumer platforms like Bing, Google, LinkedIn & Twitter, so your site can be distributed throughout.
What Are The Components of AMP?
AMP HTML is HTML with some restrictions. AMP customised it with their properties to make it unique. You can create an AMP version and non-AMP version of your site if you’d like. Any external sources like images or ads must submit their size in HTML so that AMP can determine their sizing before they are downloaded. When a site loads, the layout is formatted without waiting for the resources to form. This avoids expensive style recalculations for when the resources download. Extensions like Instagram embeds or tweets do not have any effect on page rendering because AMP requires that these extensions be mentioned in advance so a custom tag can already be created.
AMP Cache is used to serve cached AMP HTML pages. It collects the different AMP HTML pages and improves them instantly. The AMP Cache also has a software built in that confirms that a page works. This takes away the dependence of external sources.
Who is AMP For?
Publishers- AMP allows publishers to present the content they want with the business model and technology vendors of their choice. At the same time, their user experience ad experience are improved, improving the publisher’s brand and decreases the bounce rate.
Advertisers- AMP pages generally load within one second, so that means ads are loading quickly and appearing where they should. This ensures that your ad is being fully maximised.
Ecommerce- Ecommerce sites can maintain their brand with AMP. You can use A/B testing to determine what is the best user experience for your customer. AMP gives your site a mobile-friendly experience, allowing your customers to shop with ease and increase purchases.
Ad Tech Platforms- AMP HTML ads load as fast as the site does. This makes your ads more viewable. Triplelift saw a 10% increase in engagement after joining with AMP.