Aspire Digital

Email Marketing 101

Email marketing is, believe it or not, still a thing. In fact, we’d argue it’s as popular as ever, if not even more. With the rise of content marketing, which essentially tries to trick people into believing that posts are informative or fun, but are in fact marketing pieces, people seem to have found respect […]

A Mobile Ireland in 2019

Now more than ever, the place to reach consumers is through their smartphones. Deloitte’s recent Mobile Consumer Survey showed valuable insights into Irish mobile behaviours and opinions. Their research found that 93% of Irish consumers own or can access a smartphone, and 98% of those smartphone users report utilising them daily. Another recent report from […]

Digital Marketing Tools 101

Digital marketing; it’s everywhere. You Google something? Ads are the first thing you see. Browsing social media? Ads pop up on your timeline. Get an email from someone you don’t know? Chances are it’s a direct marketing email (or yet another company updating their privacy policy following GDPR). So how can you use digital marketing […]

Facebook Split Testing

Facebook Ads; it’s hard enough as it is to use the platform, so why go complicating things by making two sets of ads? The answer; results. Facebook Split Testing allows you to see what your target market react well to and what your Key Performance Indicators (KPIs) are. Does it take time and effort? Yes, […]