10 Great Headlines that Drive Website Traffic and Attract Readers
This article should really be called ’11 Great Articles …” because if you’re reading this then the headline of this article needs to be added to the 10 other headlines below. Credit for this article goes to Jeff Bullas and you can read his full article here. If, like most people, you don’t have the […]
3 Ways to Increase your Conversion Rates using Social Media
All marketers are looking to increase their conversion rates. By ‘conversation rates’, we mean converting someone from being a prospect into a lead or from being a lead into a sale. This is extremely important because you’ve done the hard part of identifying and engaging with the prospect or lead, so you don’t want to […]
10 Ways To Boost Your Reach On A Budget
Let’s face it – we are all looking to promote our products amongst as wide an audience as possible. But we don’t all have the marketing budgets of Budweiser or McDonalds. So what are the ways in which a company, particularly a start-up, can increase its exposure on a limited budget? In this nice article […]
5 Common Mistakes that SMEs make in Social Media Marketing
For small and medium sized enterprises, particularly those in retail markets (aka B2C), there is a common misconception that they should be able to acquire hordes of new clients from social media marketing for little or no investment. It is a constant source of frustration for these SMEs that marketing of this nature is not […]
The importance of Buyer Personas
Before you start your next marketing campaign, ask yourself: “Who exactly are the people I am trying to reach and what are their characteristics?” By trying to reach too diverse an audience you will end up reaching no-one, so a little time spent identifying you’re the type of clients you want will pay dividends in […]
How to Increase Your Conversion Rate With Social Media
Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social. In this article you’ll discover […]
Simple “Do’s and Don’ts” for Conversion Rate Optimisation (CRO)
Do Focus on your bottom line – this is why we do everything in Digital Marketing, right?! We want to impact positively on our bottom line. There may be competing goals as we work through our day but we should be constantly asking “how will this impact revenue?” Have a good Content Management System (CMS) […]
4 Ways Social Media has altered traditional marketing forever
Social Media has empowered consumers through enhanced choice, online Rating & Review websites (like TripAdvisor.com) and providing the consumer with a greater ability to engage fellow consumers and businesses. However as a recent survey showed, 55% of Irish SME’s view their Social Media as performance as “average or poor”. Therefore, businesses who recognise this changing […]
Conversation Rate Optimization (CRO) and How It Contributes to Mobile App User Engagement
What is CRO and why does a company needs to focus on it? Conversion is making your visitors perform an action which you want them to perform. Depending upon your purpose, the action can be anything, an online purchase, subscription, user enrollment, a download or just spending more time in your app. Monitoring the conversion […]
Scared of Google Penalties? Try These 3 Non-Link Building Tips
We encounter several small business owners that come to us looking for help after Google has penalized their sites because of low quality and spammy SEO services. So many business owners simply hire the first company that they come in contact with or they opt for the lowest priced service assuming that all search engine […]