The Ongoing Importance of 'Email Marketing'
Email Marketing should be an essential element of your Digital Strategy. With the advances in technology and subsequent growth of social media, search engine optimisation and mobile marketing you could be forgiven for thinking that ‘old fashioned’ methods of marketing such as email marketing have become more and more redundant, right? Well think again!!! Email […]
Your Guide To Native Advertising
Let’s be honest; Ads are an interruption. In fact, they always have been. Advertising officials have attempted their best to shroud that fact by making advertisements interesting, amusing, and periodically even downright controversial. But people are gradually becoming smart. With display ads revenues contracting, marketers are constantly looking for alternatives. Well, native advertising could just […]
10 key elements to a successful social media strategy
In an increasingly digital age, it is becoming of paramount importance for businesses to market themselves through social media. But what are the key elements of a successful social media strategy? 1. Understand how your customers use social media. In order to get the most out of your business’s use of social media, get to […]
10 Great Facebook Marketing Tips for 2017
With over 1.7 billion active users every month, you’d need to be selling something very obscure to not appeal to at least some of these users. Moreover. Facebook has so much data about these users – age, gender, location, interests, etc. – that companies today can target these users with laser precision. And not only […]
How to use LinkedIn more effectively and avoid common mistakes
Even in 2016, some people still view LinkedIn as just an online CV that they can keep updated and direct people to as and when appropriate. The thing is, a lot has changed since the early days of LinkedIn and there is huge potential for those that utilise the network correctly and maintain a regular […]
Ireland’s Digital IQ below Global Average
According to PWC, Irish company’s cautious approach to investment in digital is hampering potential for “rapid revenue and profit growth”. This week PricewaterhouseCoopers produced their annual Digital IQ survey. This study of more than 2,000 executives across 51 countries examines how well companies understand the value of technology and use it in their business. Now […]
What are Keywords and why are they so important for online marketing?
What do you do when you are searching for something online? You type a word (or a few words) into the Google search box. Based on the words you enter, Google will present you with what it believes are the most relevant Results or ‘links’ to website pages that address your needs. The website pages […]
5 Digital Marketing lessons from Airbnb
If you’re interested in learning about how AirBnB managed to achieve in 4 years what it took Hilton Hotels 93 years to achieve, we would recommend this article from the People Per Hour blog: http://bit.ly/1Ua0amQ For those of you that don’t have the time to read the full article, here are the 5 ‘take-aways’ of […]
How to build trust with Google and rank well for your Key Words
Our friends at Social Media Week have written a nice article about the way in which you build trust with Google and they highlight all of the things you need to do, both on your own website and off-site. Here is a link to the article: If you’re too busy to read it, here are […]
10 Great Headlines that Drive Website Traffic and Attract Readers
This article should really be called ’11 Great Articles …” because if you’re reading this then the headline of this article needs to be added to the 10 other headlines below. Credit for this article goes to Jeff Bullas and you can read his full article here. If, like most people, you don’t have the […]