Aspire Digital

3 Ways to Increase your Conversion Rates using Social Media

All marketers are looking to increase their conversion rates.  By ‘conversation rates’, we mean converting someone from being a prospect into a lead or from being a lead into a sale.  This is extremely important because you’ve done the hard part of identifying and engaging with the prospect or lead, so you don’t want to […]

9 Search Engine Optimisation secrets that will improve your Search Rank

As everyone knows, if your website appears in the top 3 places in Google when people conduct a ‘search’ using specific key words you are likely to get lots of free traffic to your website. But what is the secret to appearing in one of those coveted top 3 places in Google? Credit for the […]

The importance of Buyer Personas

Before you start your next marketing campaign, ask yourself: “Who exactly are the people I am trying to reach and what are their characteristics?” By trying to reach too diverse an audience you will end up reaching no-one, so a little time spent identifying you’re the type of clients you want will pay dividends in […]

How to Increase Your Conversion Rate With Social Media

Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social. In this article you’ll discover […]

4 Ways Social Media has altered traditional marketing forever

Social Media has empowered consumers through enhanced choice, online Rating & Review websites (like TripAdvisor.com) and providing the consumer with a greater ability to engage fellow consumers and businesses. However as a recent survey showed, 55% of Irish SME’s view their Social Media as performance as “average or poor”. Therefore, businesses who recognise this changing […]

Scared of Google Penalties? Try These 3 Non-Link Building Tips

We encounter several small business owners that come to us looking for help after Google has penalized their sites because of low quality and spammy SEO services. So many business owners simply hire the first company that they come in contact with or they opt for the lowest priced service assuming that all search engine […]

How to set Goals for your Marketing Campaign

If you have dipped your toe into Marketing at any stage in your life there are certain phrases and acronyms that you will have come across. The three M’s, the four P’s as well as SWOTs and PESTEL’s. If you have set goals in anything you do (Marketing or otherwise) then you should have come across […]

Convert your web traffic like the experts

Recent studies in the US have shown the average conversion rate of visitor to goal is generally accepted to be about 2.3% depending on industry. However, converting at 2-3 times that is possible if certain tactics are employed.

4 Simple Tips to Boost your SEO

Search Engine Optimisation or SEO, works by using algorithms and techniques to develop noticeable improvements for your users experience and your performance in organic search results. In a nutshell, SEO helps search engines find and rank your website over all other sites in response to a users search within a search engine. The process to […]