Retail’s digital transformation
The digital age has changed the way consumers make purchases. The ease of online shopping has allowed for consumers to shop beyond the borders of their own town or even their country, making worldwide shopping easy and accessible. This is causing a decrease in business for many Irish stores.
How Much Does A Website Cost?
How much does a website cost? This is the first question we hear from most prospective clients, yet each and every time, our answer is the same; ‘It depends’. The price is based on the complexity of the site and hours spent creating it, so it’s hard to have a set price that accommodates what […]
The Top 2018 Digital Marketing Trends
Every year brings about new trends and 2018 is no different. Technological advancements and the growing minds of marketers continue to work together to develop the best digital marketing strategies for businesses. Here are some of the top digital marketing trends of 2018: An Increase in Video Content: Let’s be honest, most people would rather […]
How to use LinkedIn more effectively and avoid common mistakes
Even in 2016, some people still view LinkedIn as just an online CV that they can keep updated and direct people to as and when appropriate. The thing is, a lot has changed since the early days of LinkedIn and there is huge potential for those that utilise the network correctly and maintain a regular […]
How to set Goals for your Marketing Campaign
If you have dipped your toe into Marketing at any stage in your life there are certain phrases and acronyms that you will have come across. The three M’s, the four P’s as well as SWOTs and PESTEL’s. If you have set goals in anything you do (Marketing or otherwise) then you should have come across […]
5 Tips when using LinkedIn for Business
When LinkedIn hosted a meeting recently with small businesses in the U.S., it was with a view to gaining a better understanding as to how those businesses are managing to successfully utilise the social media platform to grow their brands. We reproduce below, five of the key highlights from this meeting which deliver some excellent […]