Aspire Digital

The Relationship Between Social Media and SEO.

There has been much debate on the topic of how social media impacts SEO and a sites position in Google’s rankings. Debates such as this produce the same types of questions – Do social media page ‘likes’ or ‘follows’ impact site ranking at all?

5 Common Mistakes that SMEs make in Social Media Marketing

For small and medium sized enterprises, particularly those in retail markets (aka B2C), there is a common misconception that they should be able to acquire hordes of new clients from social media marketing for little or no investment.  It is a constant source of frustration for these SMEs that marketing of this nature is not […]

5 Tips when using LinkedIn for Business

When LinkedIn hosted a meeting recently with small businesses in the U.S., it was with a view to gaining a better understanding as to how those businesses are managing to successfully utilise the social media platform to grow their brands. We reproduce below, five of the key highlights from this meeting which deliver some excellent […]