Aspire Digital

4 Ways Social Media has altered traditional marketing forever

Social Media has empowered consumers through enhanced choice, online Rating & Review websites (like TripAdvisor.com) and providing the consumer with a greater ability to engage fellow consumers and businesses. However as a recent survey showed, 55% of Irish SME’s view their Social Media as performance as “average or poor”. Therefore, businesses who recognise this changing […]

5 Tips when using LinkedIn for Business

When LinkedIn hosted a meeting recently with small businesses in the U.S., it was with a view to gaining a better understanding as to how those businesses are managing to successfully utilise the social media platform to grow their brands. We reproduce below, five of the key highlights from this meeting which deliver some excellent […]