Why UX Matters.
Before diving into why UX design is so important, we need to explain what UX is. It is short for the term “user experience,” which describes how a user feels and reacts when using a product or system. When a user enters a website, they want to feel intrigued and motivated, right? Well, UX design […]
UX vs. UI Design
It is a common misunderstanding that UX and UI design are the same thing. They are actually two completely different terms that tend to be falsely interchanged. Today, we are living in a world of design and development, and it is vital to know the difference between the two terms. Here is an explanation to […]
Convert your web traffic like the experts
Recent studies in the US have shown the average conversion rate of visitor to goal is generally accepted to be about 2.3% depending on industry. However, converting at 2-3 times that is possible if certain tactics are employed.