The digital age has changed the way consumers make purchases. The ease of online shopping has allowed for consumers to shop beyond the borders of their own town or even their country, making worldwide shopping easy and accessible. This is causing a decrease in business for many Irish stores.
If you have dipped your toe into Marketing at any stage in your life there are certain phrases and acronyms that you will have come across. The three M’s, the four P’s as well as SWOTs and PESTEL’s. If you have set goals in anything you do (Marketing or otherwise) then you should have come across […]