Aspire Digital

The Ongoing Importance of 'Email Marketing'

Email Marketing should be an essential element of your Digital Strategy. With the advances in technology and subsequent growth of social media, search engine optimisation and mobile marketing you could be forgiven for thinking that ‘old fashioned’ methods of marketing such as email marketing have become more and more redundant, right? Well think again!!! Email […]

The importance of Buyer Personas

Before you start your next marketing campaign, ask yourself: “Who exactly are the people I am trying to reach and what are their characteristics?” By trying to reach too diverse an audience you will end up reaching no-one, so a little time spent identifying you’re the type of clients you want will pay dividends in […]