Aspire Digital

Digital Marketing Tools 101

Digital marketing; it’s everywhere. You Google something? Ads are the first thing you see. Browsing social media? Ads pop up on your timeline. Get an email from someone you don’t know? Chances are it’s a direct marketing email (or yet another company updating their privacy policy following GDPR). So how can you use digital marketing […]

Facebook Split Testing

Facebook Ads; it’s hard enough as it is to use the platform, so why go complicating things by making two sets of ads? The answer; results. Facebook Split Testing allows you to see what your target market react well to and what your Key Performance Indicators (KPIs) are. Does it take time and effort? Yes, […]

10 key elements to a successful social media strategy

In an increasingly digital age, it is becoming of paramount importance for businesses to market themselves through social media. But what are the key elements of a successful social media strategy? 1. Understand how your customers use social media. In order to get the most out of your business’s use of social media, get to […]

Which Social Network works best for your business?

With the ever increasing number of social networking sites emerging online, it can be difficult to know which to invest your time and money into. It can also be hard to determine which of the sites offer features most beneficial to you and your business. Before making a choice, it’s best to assess a numbers […]

How Social Media Can Be Used To Grow Business

If you’re looking for a good Case Study of how a business used social media to deliver real results this article from the Irish Independent is worth a read: http://bit.ly/1AcMka1 If you don’t have time to read the full article we have highlighted the key ‘take-aways’ from this article which shows some simple things that […]

5 Common Mistakes that SMEs make in Social Media Marketing

For small and medium sized enterprises, particularly those in retail markets (aka B2C), there is a common misconception that they should be able to acquire hordes of new clients from social media marketing for little or no investment.  It is a constant source of frustration for these SMEs that marketing of this nature is not […]

4 Ways Social Media has altered traditional marketing forever

Social Media has empowered consumers through enhanced choice, online Rating & Review websites (like TripAdvisor.com) and providing the consumer with a greater ability to engage fellow consumers and businesses. However as a recent survey showed, 55% of Irish SME’s view their Social Media as performance as “average or poor”. Therefore, businesses who recognise this changing […]