Aspire Digital

Why UX Matters.

Before diving into why UX design is so important, we need to explain what UX is. It is short for the term “user experience,” which describes how a user feels and reacts when using a product or system. When a user enters a website, they want to feel intrigued and motivated, right? Well, UX design […]

What You Need To Know About The AMP Project

Let’s be honest, if the mobile site you’ve clicked on takes too long to load, you’re more likely to click off the site completely. Unfortunately, 75% of websites take 10 or more seconds to load, which makes it more likely for users to abandon those slow sites. Other factors that increase abandonment of a site […]