Aspire Digital

Ireland’s Digital IQ below Global Average

According to PWC, Irish company’s cautious approach to investment in digital is hampering potential for “rapid revenue and profit growth”. This week PricewaterhouseCoopers produced their annual Digital IQ survey. This study of more than 2,000 executives across 51 countries examines how well companies understand the value of technology and use it in their business. Now […]

How to set Goals for your Marketing Campaign

If you have dipped your toe into Marketing at any stage in your life there are certain phrases and acronyms that you will have come across. The three M’s, the four P’s as well as SWOTs and PESTEL’s. If you have set goals in anything you do (Marketing or otherwise) then you should have come across […]