Email marketing is, believe it or not, still a thing. In fact, we’d argue it’s as popular as ever, if not even more. With the rise of content marketing, which essentially tries to trick people into believing that posts are informative or fun, but are in fact marketing pieces, people seem to have found respect […]
Having a mobile-friendly site is a necessity with the increased amount of smartphone usage today. We give you the essentials on mobile development.
Facebook Ads; it’s hard enough as it is to use the platform, so why go complicating things by making two sets of ads? The answer; results. Facebook Split Testing allows you to see what your target market react well to and what your Key Performance Indicators (KPIs) are. Does it take time and effort? Yes, […]
Great web design is a crucial part of securing customers; your website is usually the customer’s first interaction with you, and first impressions count! If you have an aesthetic web design, it increases engagement and entices the customer to navigate through your website. Safe to say, great web design is invaluable for securing clients and […]
First off, what is Conversion Rate Optimisation (CRO)? CRO is essentially ensuring you direct website visitors towards a set goal you want them to do. This may be anything from reading your blog to buying your products. In other words, it’s the transformation of a simple visitor into a customer. So how can you optimise […]
Content Marketing; the creation and distribution of relevant, valuable content to a defined audience. Sounds easy, right? In the words of Donald Trump; ‘wrong’. It’s the 21st century, people spot content marketing a mile away and skip right past it without batting an eyelid. Except, it seems, when it comes to videos. Is this the […]
It is a common misunderstanding that UX and UI design are the same thing. They are actually two completely different terms that tend to be falsely interchanged. Today, we are living in a world of design and development, and it is vital to know the difference between the two terms. Here is an explanation to […]
‘Setting up a company in Ireland’ is a popular search term in Google, and according to the Journal, ‘61 new companies were formed every day’ in 2017. That’s a considerable amount, so why haven’t we heard about the overwhelming majority of them? Mainly because they barely tick over, which certainly wasn’t their ambitions when they […]
Successful Social Media strategies have a few things in common, they have clearly defined goals and have a custom plan based on their business objectives.