Aspire Digital
Search Engine Optimisation or SEO, works by using algorithms and techniques to develop noticeable improvements for your users experience and your performance in organic search results. In a nutshell, SEO helps search engines find and rank your website over all other sites in response to a users search within a search engine.

The process to improve your ranking is increasingly about making small changes to your website over time instead of all at once. SEO is a long term commitment but if done right, you will benefit from SEO action for years down the road.

There are thousands of articles online that get into the depths of SEO but here I will provide you with some basic tricks on how to increase your SEO:
Sign up for Google Places for Business
Google Places for Business is a very simple way to kick start your SEO campaign. Establishing your business’ identity on Google Places, allows you to show up in Google searches, Google Maps and Google+ Local.
According to Google, 97% of consumers search for local businesses online. In order to perform well in local search results it’s critical that you optimise your content and keep it up-to-date.
Sign up to Google Webmaster Tools (Search Console)
Google Webmaster Tools is a free service that provides a wealth of information directly from Google.
Submitting an XML sitemap is a quick process and could lead to an almost immediate improvement of your SEO. For websites with a large number of pages, producing and submitting an XML sitemap can ensure the major search engines can easily scan and index all of the great content on your site.
Webmaster Tools lets you see your site as Google does, pointing out problems with the crawl, code or links. It also helps you form strategic campaigns to attract new customers.
Start Blogging
The art of blogging has been around for decades, but many businesses are just starting to realise the true impact blogs can have on their SEO campaigns. As blog entries are usually written on industry-related topics, the search engine will view your posts as being linked together and classify it as relevant content.
While writing blogs, it is very important to keep your keywords in mind. There is no need to pack them awkwardly into your sentences, but a few mentions of your company’s targeted terms will help your organic search engine rankings.
When used correctly, blogs can be an invaluable tool for your SEO. They help you to create a deeper level of content, rank higher in search engines and increasing your organic search. It is a low cost and easy strategy to implement and will provide a healthy boost for SEO.
Increase your Domain Name Registration
When ranking a website, search engines like Google look at when your domain name was registered and how long until it expires.
Search engines consider a website that is registered for a longer period of time to be more legitimate as they assume you plan to provide continuous useful content. A domain that is set to expire in one year will be at a disadvantage compared to a domain set to expire in five years.
In conclusion….
Search engine optimisation is not something that you do today and see your rankings increase overnight. The best strategies do not work overnight so don’t give up if you can’t see immediate results. You need to be committed to SEO as a long term goal.

Essential Tools

These are the online tools every company should be using:

  • Google Webmaster Tools
  • Google Analytics
  • Google Places for Business
  • Google AdWords Keyword Planner
  • Google Trends
  • Google Consumer Surveys
  • Pagespeed Insights
  • Google+

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