Aspire Digital

Best Way To Improve Content Marketing

Content Marketing; the creation and distribution of relevant, valuable content to a defined audience. Sounds easy, right? In the words of Donald Trump; ‘wrong’. It’s the 21st century, people spot content marketing a mile away and skip right past it without batting an eyelid. Except, it seems, when it comes to videos. Is this the […]

How Social Media can be used to grow business

If you’re looking for a good Case Study of how a business used social media to deliver real results this article from the Irish Independent is worth a read. If you don’t have time to read the full article we have highlighted the key ‘take-aways’ from this article which shows some simple things that any […]

The Relationship Between Social Media and SEO.

There has been much debate on the topic of how social media impacts SEO and a sites position in Google’s rankings. Debates such as this produce the same types of questions – Do social media page ‘likes’ or ‘follows’ impact site ranking at all?

What are Keywords and why are they so important for online marketing?

What do you do when you are searching for something online?  You type a word (or a few words) into the Google search box.  Based on the words you enter, Google will present you with what it believes are the most relevant Results or ‘links’ to website pages that address your needs. The website pages […]

How to build trust with Google and rank well for your Key Words

Our friends at Social Media Week have written a nice article about the way in which you build trust with Google and they highlight all of the things you need to do, both on your own website and off-site. Here is a link to the article: If you’re too busy to read it, here are […]

Don’t try to improve your Search ranking by conning Google

We all want to appear in one of those coveted first three places in Google when someone searches for that key word relating to what we sell.  Pound for Pound it’s the best source of traffic you can get because anything you can get for free is good value! But there are rules to be […]

9 Search Engine Optimisation secrets that will improve your Search Rank

As everyone knows, if your website appears in the top 3 places in Google when people conduct a ‘search’ using specific key words you are likely to get lots of free traffic to your website. But what is the secret to appearing in one of those coveted top 3 places in Google? Credit for the […]

Scared of Google Penalties? Try These 3 Non-Link Building Tips

We encounter several small business owners that come to us looking for help after Google has penalized their sites because of low quality and spammy SEO services. So many business owners simply hire the first company that they come in contact with or they opt for the lowest priced service assuming that all search engine […]