Aspire Digital

How to use LinkedIn more effectively and avoid common mistakes

Even in 2016, some people still view LinkedIn as just an online CV that they can keep updated and direct people to as and when appropriate. The thing is, a lot has changed since the early days of LinkedIn and there is huge potential for those that utilise the network correctly and maintain a regular […]

What are Keywords and why are they so important for online marketing?

What do you do when you are searching for something online?  You type a word (or a few words) into the Google search box.  Based on the words you enter, Google will present you with what it believes are the most relevant Results or ‘links’ to website pages that address your needs. The website pages […]

How to build trust with Google and rank well for your Key Words

Our friends at Social Media Week have written a nice article about the way in which you build trust with Google and they highlight all of the things you need to do, both on your own website and off-site. Here is a link to the article: If you’re too busy to read it, here are […]