Aspire Digital

10 key elements to a successful social media strategy

In an increasingly digital age, it is becoming of paramount importance for businesses to market themselves through social media. But what are the key elements of a successful social media strategy? 1. Understand how your customers use social media. In order to get the most out of your business’s use of social media, get to […]

Which Social Network works best for your business?

With the ever increasing number of social networking sites emerging online, it can be difficult to know which to invest your time and money into. It can also be hard to determine which of the sites offer features most beneficial to you and your business. Before making a choice, it’s best to assess a numbers […]

How Social Media can be used to grow business

If you’re looking for a good Case Study of how a business used social media to deliver real results this article from the Irish Independent is worth a read. If you don’t have time to read the full article we have highlighted the key ‘take-aways’ from this article which shows some simple things that any […]

How to use LinkedIn more effectively and avoid common mistakes

Even in 2016, some people still view LinkedIn as just an online CV that they can keep updated and direct people to as and when appropriate. The thing is, a lot has changed since the early days of LinkedIn and there is huge potential for those that utilise the network correctly and maintain a regular […]

Top Tips on How to Utilise Social Media to Increase Your Visibility in Search

We would all love to increase our position in search and increase visibility when it comes to your listings in search results. Luckily enough, you can easily make an impact with the following tips and tools that I’ll cover in this article. Let’s talk SERP Firstly, let’s talk about your search engine results page typically […]

The Relationship Between Social Media and SEO.

There has been much debate on the topic of how social media impacts SEO and a sites position in Google’s rankings. Debates such as this produce the same types of questions – Do social media page ‘likes’ or ‘follows’ impact site ranking at all?

How Social Media Can Be Used To Grow Business

If you’re looking for a good Case Study of how a business used social media to deliver real results this article from the Irish Independent is worth a read: http://bit.ly/1AcMka1 If you don’t have time to read the full article we have highlighted the key ‘take-aways’ from this article which shows some simple things that […]

10 Ways To Boost Your Reach On A Budget

Let’s face it – we are all looking to promote our products amongst as wide an audience as possible. But we don’t all have the marketing budgets of Budweiser or McDonalds. So what are the ways in which a company, particularly a start-up, can increase its exposure on a limited budget? In this nice article […]

5 Common Mistakes that SMEs make in Social Media Marketing

For small and medium sized enterprises, particularly those in retail markets (aka B2C), there is a common misconception that they should be able to acquire hordes of new clients from social media marketing for little or no investment.  It is a constant source of frustration for these SMEs that marketing of this nature is not […]