Aspire Digital

Video Advertising on LinkedIn

With the numbers to prove it successful, LinkedIn recently decided to immerse itself in B2B video. As a marketer, the hardest task to accomplish is capturing the right audience. With B2B video, users now have the ability to create content that reaches audiences the right way. Videos are more enjoyable to watch over traditional ads […]

The Top 2018 Digital Marketing Trends

Every year brings about new trends and 2018 is no different. Technological advancements and the growing minds of marketers continue to work together to develop the best digital marketing strategies for businesses. Here are some of the top digital marketing trends of 2018: An Increase in Video Content: Let’s be honest, most people would rather […]

Tips to Create a Successful Facebook Ad Campaign

According to Facebook founder Mark Zuckerberg, “the Facebook community is now officially 2 billion people!”. Regardless of whatever way you want to look at those numbers what this does mean is that when it comes to advertising, there is no company in the world with more information about its users than Facebook. It remains the […]

10 key elements to a successful social media strategy

In an increasingly digital age, it is becoming of paramount importance for businesses to market themselves through social media. But what are the key elements of a successful social media strategy? 1. Understand how your customers use social media. In order to get the most out of your business’s use of social media, get to […]

Which Social Network works best for your business?

With the ever increasing number of social networking sites emerging online, it can be difficult to know which to invest your time and money into. It can also be hard to determine which of the sites offer features most beneficial to you and your business. Before making a choice, it’s best to assess a numbers […]

10 Great Facebook Marketing Tips for 2017

With over 1.7 billion active users every month, you’d need to be selling something very obscure to not appeal to at least some of these users. Moreover. Facebook has so much data about these users – age, gender, location, interests, etc. – that companies today can target these users with laser precision. And not only […]

How Social Media can be used to grow business

If you’re looking for a good Case Study of how a business used social media to deliver real results this article from the Irish Independent is worth a read. If you don’t have time to read the full article we have highlighted the key ‘take-aways’ from this article which shows some simple things that any […]

How to use LinkedIn more effectively and avoid common mistakes

Even in 2016, some people still view LinkedIn as just an online CV that they can keep updated and direct people to as and when appropriate. The thing is, a lot has changed since the early days of LinkedIn and there is huge potential for those that utilise the network correctly and maintain a regular […]

How to Generate Leads from Twitter

When most business owners think about the benefits of social media, some will be unsure, others will be convinced that it’s not for them and the rest will tell you that social media is important in order to be connected to customers. They aren’t wrong, but Twitter alone can offer so much more than just […]

Top Tips on How to Utilise Social Media to Increase Your Visibility in Search

We would all love to increase our position in search and increase visibility when it comes to your listings in search results. Luckily enough, you can easily make an impact with the following tips and tools that I’ll cover in this article. Let’s talk SERP Firstly, let’s talk about your search engine results page typically […]