Why UX Matters.
Before diving into why UX design is so important, we need to explain what UX is. It is short for the term “user experience,” which describes how a user feels and reacts when using a product or system. When a user enters a website, they want to feel intrigued and motivated, right? Well, UX design […]
Video Advertising on LinkedIn
With the numbers to prove it successful, LinkedIn recently decided to immerse itself in B2B video. As a marketer, the hardest task to accomplish is capturing the right audience. With B2B video, users now have the ability to create content that reaches audiences the right way. Videos are more enjoyable to watch over traditional ads […]
Grant assistance for Retailers – Covid-19 Online Retail Scheme
The government has launched Covid-19 Online Retail Scheme. this new scheme provides support for retailers and is delivered through the Enterprise Ireland. With this grant, a qualifying retailer can access funds of up to €40,000 to improve online presence and devise marketing strategy.
Retail’s digital transformation
The digital age has changed the way consumers make purchases. The ease of online shopping has allowed for consumers to shop beyond the borders of their own town or even their country, making worldwide shopping easy and accessible. This is causing a decrease in business for many Irish stores.
Tips before developing a Mobile App
Pick up some useful tips before you develop a mobile app.
Email Marketing 101
Email marketing is, believe it or not, still a thing. In fact, we’d argue it’s as popular as ever, if not even more. With the rise of content marketing, which essentially tries to trick people into believing that posts are informative or fun, but are in fact marketing pieces, people seem to have found respect […]
A Mobile Ireland in 2019
Now more than ever, the place to reach consumers is through their smartphones. Deloitte’s recent Mobile Consumer Survey showed valuable insights into Irish mobile behaviours and opinions. Their research found that 93% of Irish consumers own or can access a smartphone, and 98% of those smartphone users report utilising them daily. Another recent report from […]
Digital Marketing Tools 101
Digital marketing; it’s everywhere. You Google something? Ads are the first thing you see. Browsing social media? Ads pop up on your timeline. Get an email from someone you don’t know? Chances are it’s a direct marketing email (or yet another company updating their privacy policy following GDPR). So how can you use digital marketing […]
How to create a mobile-friendly website that converts
Having a mobile-friendly site is a necessity with the increased amount of smartphone usage today. We give you the essentials on mobile development.
Facebook Split Testing
Facebook Ads; it’s hard enough as it is to use the platform, so why go complicating things by making two sets of ads? The answer; results. Facebook Split Testing allows you to see what your target market react well to and what your Key Performance Indicators (KPIs) are. Does it take time and effort? Yes, […]