Aspire Digital

Why UX Matters.

Before diving into why UX design is so important, we need to explain what UX is. It is short for the term “user experience,” which describes how a user feels and reacts when using a product or system. When a user enters a website, they want to feel intrigued and motivated, right? Well, UX design […]

Video Advertising on LinkedIn

With the numbers to prove it successful, LinkedIn recently decided to immerse itself in B2B video. As a marketer, the hardest task to accomplish is capturing the right audience. With B2B video, users now have the ability to create content that reaches audiences the right way. Videos are more enjoyable to watch over traditional ads […]

Email Marketing 101

Email marketing is, believe it or not, still a thing. In fact, we’d argue it’s as popular as ever, if not even more. With the rise of content marketing, which essentially tries to trick people into believing that posts are informative or fun, but are in fact marketing pieces, people seem to have found respect […]

Digital Marketing Tools 101

Digital marketing; it’s everywhere. You Google something? Ads are the first thing you see. Browsing social media? Ads pop up on your timeline. Get an email from someone you don’t know? Chances are it’s a direct marketing email (or yet another company updating their privacy policy following GDPR). So how can you use digital marketing […]

Facebook Split Testing

Facebook Ads; it’s hard enough as it is to use the platform, so why go complicating things by making two sets of ads? The answer; results. Facebook Split Testing allows you to see what your target market react well to and what your Key Performance Indicators (KPIs) are. Does it take time and effort? Yes, […]

CMS and CRM Solutions- Which Ones To Use?

So you have your website, but now what? Content Management Systems (CMS) and Consumer Relationship Management (CRM) are both useful tools which should be used in order to better manage and optimise your website. In this post, we’ll discuss what they both are and which ones you should be using. CMS Content Management Systems are […]

How To Have Great Web Design

Great web design is a crucial part of securing customers; your website is usually the customer’s first interaction with you, and first impressions count! If you have an aesthetic web design, it increases engagement and entices the customer to navigate through your website. Safe to say, great web design is invaluable for securing clients and […]

How Much Does A Website Cost?

How much does a website cost? This is the first question we hear from most prospective clients, yet each and every time, our answer is the same; ‘It depends’. The price is based on the complexity of the site and hours spent creating it, so it’s hard to have a set price that accommodates what […]

How Conversion Rate Optimisation (CRO) Strategies Can Help You

First off, what is Conversion Rate Optimisation (CRO)? CRO is essentially ensuring you direct website visitors towards a set goal you want them to do. This may be anything from reading your blog to buying your products. In other words, it’s the transformation of a simple visitor into a customer. So how can you optimise […]