Video Advertising on LinkedIn
With the numbers to prove it successful, LinkedIn recently decided to immerse itself in B2B video. As a marketer, the hardest task to accomplish is capturing the right audience. With B2B video, users now have the ability to create content that reaches audiences the right way. Videos are more enjoyable to watch over traditional ads […]
10 key elements to a successful social media strategy
In an increasingly digital age, it is becoming of paramount importance for businesses to market themselves through social media. But what are the key elements of a successful social media strategy? 1. Understand how your customers use social media. In order to get the most out of your business’s use of social media, get to […]
How Social Media can be used to grow business
If you’re looking for a good Case Study of how a business used social media to deliver real results this article from the Irish Independent is worth a read. If you don’t have time to read the full article we have highlighted the key ‘take-aways’ from this article which shows some simple things that any […]
How to Generate Leads from Twitter
When most business owners think about the benefits of social media, some will be unsure, others will be convinced that it’s not for them and the rest will tell you that social media is important in order to be connected to customers. They aren’t wrong, but Twitter alone can offer so much more than just […]
The Relationship Between Social Media and SEO.
There has been much debate on the topic of how social media impacts SEO and a sites position in Google’s rankings. Debates such as this produce the same types of questions – Do social media page ‘likes’ or ‘follows’ impact site ranking at all?
Here’s How to Kickstart Your Social Media Marketing…
Successful Social Media strategies have a few things in common, they have clearly defined goals and have a custom plan based on their business objectives.
How Social Media Can Be Used To Grow Business
If you’re looking for a good Case Study of how a business used social media to deliver real results this article from the Irish Independent is worth a read: http://bit.ly/1AcMka1 If you don’t have time to read the full article we have highlighted the key ‘take-aways’ from this article which shows some simple things that […]
10 Ways To Boost Your Reach On A Budget
Let’s face it – we are all looking to promote our products amongst as wide an audience as possible. But we don’t all have the marketing budgets of Budweiser or McDonalds. So what are the ways in which a company, particularly a start-up, can increase its exposure on a limited budget? In this nice article […]
5 Common Mistakes that SMEs make in Social Media Marketing
For small and medium sized enterprises, particularly those in retail markets (aka B2C), there is a common misconception that they should be able to acquire hordes of new clients from social media marketing for little or no investment. It is a constant source of frustration for these SMEs that marketing of this nature is not […]
Simple “Do’s and Don’ts” for Conversion Rate Optimisation (CRO)
Do Focus on your bottom line – this is why we do everything in Digital Marketing, right?! We want to impact positively on our bottom line. There may be competing goals as we work through our day but we should be constantly asking “how will this impact revenue?” Have a good Content Management System (CMS) […]